I started learning design and onboarding my first clients at the age of 15, before officially attending design school. After working in advertising agencies, I gave my first shot at entrepreneurship by starting a digital agency (too soon), then specialized in product design and digital experiences.

I joined Starzplay as part of the original team when it was ~10 people in Madrid, later moving to Dubai to lead both product and brand design after its MENA launch. During my time there, the company grew to 200+ employees, reached over 2M users, became valued at more than $500M, and is now one of the flagship brands of e& in the region.

As a founding team member at Urban, I was responsible of creating from scratch the first Proptech product and brand in the Middle East—defining the roadmap, guiding execution, and bringing together a team of 80+ product managers, designers, marketers and engineers to deliver an experience highly regarded across the region.

In 2021, I joined Huspy with fewer than 20 employees, building the brand and digital products from the ground up, owning design and execution end-to-end. Hired and led a cross-functional design team, overseeing product, brand, content, research, and creative direction to ensure a consistent, high-quality experience across all markets. During this time, Huspy grew from 20 to over 400 employees across the UAE and Spain, and raised $100M+ from leading investors including Sequoia, Balderton, Founders Fund, Fifth Wall, and many more.