I started learning design and onboarding my first clients at the age of 15, before officially attending design school. Entirely self-taught in my early years, I later studied design, earning a National Bronze Award that granted me a scholarship to pursue a Master's degree in Digital Design. After working in advertising agencies, I took my first shot at entrepreneurship by starting a digital agency (too soon), before specializing in product design and digital experiences.

I joined Starzplay, a leading video-on-demand platform for movies and TV shows, as part of the original team when it was around 10 people in Madrid. While working there, I also studied film during my daily commute, a lifelong passion of mine. Later, I relocated to Dubai to lead both product and brand design following its MENA launch. During my time there, the company grew to more than 200 employees, surpassed 2 million users, achieved a valuation of over $500 million, and became one of the flagship brands of e& in the region.

As a founding team member at Urban, I was responsible for designing the first PropTech product and brand in the Middle East from scratch, defining the product roadmap, guiding execution, and bringing together a team of more than 80 product managers, designers, marketers, and engineers to deliver an experience widely regarded as one of the best in the region.

In 2021, I joined Huspy as the only designer when the company had fewer than 20 employees, building its brand and digital products from the ground up while owning design and execution end-to-end. I hired and led a multidisciplinary design organization spanning product, brand, content, research, and creative direction, ensuring a consistent, high-quality experience across every touchpoint. During this period, Huspy grew to more than 400 employees across the UAE and Spain, raising over $100 million from leading investors including Sequoia, Balderton, Founders Fund, Fifth Wall, and others.

Most recently, I joined Ziina as Head of Design, taking on a player-coach role to strengthen the design organization's foundations while staying deeply hands-on. I established the team's operating model, introduced scalable design processes and rituals, defined career growth frameworks, and prepared the organization for its next stage of growth.